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Top brand leaders use a simple influence strategy to win million's of customers


News provided by

Promotional Products 911

Jul 09, 2025, 11:59 ET

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Messaging That Wins
Messaging That Wins

Emotional branding excellence inspiring employees & creating lifetime customers

LAS VEGAS, July 9, 2025 /PRNewswire-PRWeb/ -- The elite marketing creatives call it emotional branding . " Design for the emotional connection" ….its the cognitive spark that captivates the potential client.

A 2015 Harvard study

" Design for the emotional connection" ….its the cognitive spark that captivates the potential client.

Post this

The New Science of

Customer Emotions

A better way to drive growth and profitability by Scott Magids, Alan Zorfas and Daniel Leemon found

52% more valuable than satisfied ones—are emotionally connected customers , they spend more, staying longer , become loyal clients, additionally they super charge customer acquisition efforts by driving word-of-mouth business.

95% of decisions are made subconsciously, not logically , it's really that simple ….. Emotional Branding drives buying—

Here are some 3 simple, practical steps to apply emotional branding to your product or service:

🔹 1. Targeting 🎯 The Core Emotion

Understand the goal, fears, values.

5 target emotions to reach

→ Trust . Confidence. Joy. Belonging. Inspiration.

🔹 2. Storytelling captivates emotionally

"Storytelling builds strong emotional connections. Use it to make your message more personal and relatable."

🔹 3. Design with Feeling

The website , logo , promotional merchandise to the customer service, the emotional tone should be consistent colors, fonts, and even packaging should reflect the emotion you're targeting.

Promotional Products Association International reveals that 90% of people who receive a promotional product remember the brand name. Even more impressive, 89% can still recall the brand after two years. Compare this to digital advertising, where the average person is exposed to over 5,000 ads per day but remembers fewer than 10

Promotional Merchandise is a powerful way to create positive strong emotional impact with customer's & employees…it's brand empowerment

Promotional Products 911 has 3000 brands to choose from , now ships to over 150 countries and these top cities, 48 hr emergency orders available upon requests

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Custom Embroidered Polos Shirts , Sweatshirts , instant online ordering for select products—just choose, customize, and check out in minutes."

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Media Contact

Tony Larmond, Promotional Products 911, 1 702-665-7733, [email protected],   

SOURCE Promotional Products 911

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