Emotional branding excellence inspiring employees & creating lifetime customers
LAS VEGAS, July 9, 2025 /PRNewswire-PRWeb/ -- The elite marketing creatives call it emotional branding . " Design for the emotional connection" ….its the cognitive spark that captivates the potential client.
A 2015 Harvard study
The New Science of
Customer Emotions
A better way to drive growth and profitability by Scott Magids, Alan Zorfas and Daniel Leemon found
52% more valuable than satisfied ones—are emotionally connected customers , they spend more, staying longer , become loyal clients, additionally they super charge customer acquisition efforts by driving word-of-mouth business.
95% of decisions are made subconsciously, not logically , it's really that simple ….. Emotional Branding drives buying—
Here are some 3 simple, practical steps to apply emotional branding to your product or service:
🔹 1. Targeting 🎯 The Core Emotion
Understand the goal, fears, values.
5 target emotions to reach
→ Trust . Confidence. Joy. Belonging. Inspiration.
🔹 2. Storytelling captivates emotionally
"Storytelling builds strong emotional connections. Use it to make your message more personal and relatable."
🔹 3. Design with Feeling
The website , logo , promotional merchandise to the customer service, the emotional tone should be consistent colors, fonts, and even packaging should reflect the emotion you're targeting.
Promotional Products Association International reveals that 90% of people who receive a promotional product remember the brand name. Even more impressive, 89% can still recall the brand after two years. Compare this to digital advertising, where the average person is exposed to over 5,000 ads per day but remembers fewer than 10
Promotional Merchandise is a powerful way to create positive strong emotional impact with customer's & employees…it's brand empowerment
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Media Contact
Tony Larmond, Promotional Products 911, 1 702-665-7733, [email protected],
SOURCE Promotional Products 911
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