Partnership aligns two of Asana's most strategic enterprise partners, combining transformation, platform strategy, and technical activation to deliver seamless, continuous support for global customers.
SEATTLE and LONDON, March 2, 2026 /PRNewswire-PRWeb/ -- and today announced a strategic partnership designed to support 's enterprise customers through a unified transformation motion that connects strategy, operating models, and technical activation across North America and EMEA.
The collaboration brings together two of Asana's most enterprise-focused partners. Spur Reply delivers deep expertise in enterprise transformation strategy, platform-centric change, operating model design, and governance, while Omtera contributes advanced capabilities in data integration, data migration, analytics, modern data infrastructure, and technical enablement across Asana and adjacent platform ecosystems.
Together, Spur Reply and Omtera will support Asana's enterprise customers as they evolve toward AI-native operating models - including the adoption of Asana AI and AI Studio - which increasingly depend on connected work, structured data, and sustained platform adoption at scale.
"Enterprise transformation breaks down when strategy, operating models, and technology are treated as separate efforts," said Steve White, Co-Founder of Spur Reply. "Our partnership with Omtera brings those elements together, enabling Asana customers to move beyond migration and adoption toward operating models that support scalable, AI-enabled execution, embedded in workflows where companies can realize enterprise level value vs. individual gains."
Enterprises adopting Asana are increasingly seeking both strategic orchestration - including governance, operating model design, and change enablement - and deep technical activation spanning data integration, migration, analytics, automation, and AI connectivity. Historically, these capabilities have often been delivered by separate partners or internal teams, leading to fragmented execution and slower realization of value.
The Spur Reply and Omtera partnership addresses this challenge by providing continuity from enterprise transformation strategy through execution, enabling customers to move more effectively from platform adoption to durable, AI-enabled ways of working.
"Our enterprise customers increasingly require partners who can operate across both transformation strategy and deep technical activation," said Eron Sunando, Head of Global Channel & Alliances at Asana. "As two award-winning Asana partners with global reach, Spur Reply and Omtera each bring distinctive strengths. Together, they offer a fully connected experience that supports large-scale deployments, complex migrations and integrations, and the adoption of AI capabilities such as AI Studio and AI Teammates. We're excited to see this collaboration further strengthen Asana's enterprise ecosystem worldwide."
Spur Reply’s capabilities span enterprise transformation strategy, AI-ready operating model design, governance frameworks, and platform-centric change enablement. The firm works with global enterprises to align strategy, structure, and execution, embedding scalable ways of working across regions and business units to ensure platform adoption translates into measurable, enterprise-level outcomes.
Omtera's capability stack spans deep Asana expertise, data integration & modern data, data migration, technical platform activation, development, analytics, and adjacent platform ecosystems. The firm also works with customers on modern data foundations, enabling Asana to serve as an execution layer that sits above structured organizational and data-dependent work.
"As Asana moves deeper into AI and platform-level capabilities with offerings like AI Studio, enterprise customers need both transformation strategy and data/technical activation to realize value," said Murat Yılmaz, CEO of Omtera. "Partnering with Spur Reply allows us to deliver that unified experience for customers globally."
The collaboration positions Spur Reply and Omtera to act as Asana's most connected enterprise partners worldwide, capable of serving multi-region deployments, strategic accounts, and platform adjacencies that span transformation, AI, data, and work orchestration.
The partnership will engage with Asana's field team, enterprise ecosystem, and joint customers across North America and EMEA throughout 2026, beginning with joint sessions at Asana's global SKO in San Francisco.
About Spur Reply
Spur Reply blends proven go-to-market expertise, outcome-based AI, and the strength of the Reply Network to help organizations align teams, simplify complexity, and deliver meaningful business outcomes. With 20+ years supporting enterprises across marketing, sales, operations, and partner ecosystems, we bridge strategy and execution through human-centered guidance, practical AI, and deep GTM experience. The result: faster time-to-value, stronger cross-functional alignment, and outcomes that scale and endure.
To learn more, visit .
About Omtera
Omtera is a global enterprise transformation and data consultancy helping organizations architect and scale connected, AI-enabled operating models. The firm delivers enterprise platform strategy, complex data migration, large-scale integrations, modern data infrastructure, analytics, automation, and AI activation across multi-region environments. Omtera is an official partner of leading global platforms including Asana, Braze, Mixpanel, Miro, Snowflake and Intercom supporting enterprise customers worldwide in driving durable, scalable platform adoption.
To learn more, visit .
About Asana
Asana is a leading work management platform for human + AI collaboration. Over 170,000 customers like Accenture, Amazon, Anthropic and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it’s managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity—turning plans into action with AI working alongside teams every step of the way.
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Media Contact
Perihan Uramis, Omtera, 44 7379075505, [email protected],
Mikala Flynn, Spur Reply, 1 4258850684, [email protected],
SOURCE Omtera
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