Former Coca-Cola and Bumblebee Foods Executive Jeanine Lewis Canales brings a unique, senior-focused caregiving model to Richmond, Columbia, Burke, McDuffie, Baldwin and Putnam, Counties.
AUGUSTA, Ga., July 10, 2025 /PRNewswire-PRWeb/ -- Seniors Helping Seniors® in-home care services, a franchisor with over 200 franchise partners and 400 territories nationwide, has grown rapidly in recent years by building a workforce of talented caregivers who create meaningful relationships with their senior care clients. Now, local Evans resident Jeanine Lewis Canales and her husband Juan have opened a new territory called the Mid-South Georgia region which will span to include 33 counties across Middle and South Georgia. Opening this summer, the Augusta location will serve as the flagship for the region, covering Richmond, Columbia, McDuffie, Burke, Baldwin, and Putnam counties with additional territories to follow.
Jeanine, a seasoned executive marketer and Augusta native, continues to embody the values instilled in her by both her family and the community that shaped her. She fondly recalls accompanying her grandmother to deliver Meals on Wheels to local seniors—an early experience that sparked a lifelong appreciation for service and connection. After decades leading marketing initiatives for iconic brands like Coca-Cola and Bumble Bee Foods, Jeanine returned to Augusta with her husband and young son to care for her mother. In doing so, she recognized a deeper need in the community for compassionate, dignified care for seniors. Motivated by purpose and guided by her personal values, she chose to channel her leadership and marketing expertise into launching a business dedicated to meeting that need with kindness and integrity.
The U.S. Census Bureau estimates that more than 20% of Georgia's population will be 60 or older by the year 2030, an increase of almost 34% from 2012. In fact, In Georgia, the senior population grew by 15.7% between 2020 and 2024— the 10th highest in the country. This significant change in demographics is a clarion call to serve the senior community differently and better than ever before, said Canales. "Seniors Helping Seniors® business model presents the opportunity to create real impact by keeping active and less active seniors connected. This connection thereby supports less active seniors by allowing them to age in place: in their own homes and on their terms. For me, it's not just a business; it's a values-based movement to catalyze kindness."
The demand for in-home care for mature populations continues to grow, with the U.S. Department of Health and Human Services reporting that nearly 70% of retirees will require some form of long-term care. Seniors Helping Seniors® services is expanding in Georgia with its unique care services and approach to caregiver-client matching. This new Mid-South Georgia territory will mark the ninth territory in the state and will open its initial phase serving the communities throughout Richmond, Columbia, Burke, McDuffie, Baldwin and Putnam Counties.
The Seniors Helping Seniors® franchise stands out from other brands in the elder-care space in part through its commitment to hiring mature caregivers, which provides employment opportunities for seniors and better cultivates meaningful relationships between caregivers and care receivers.
"We've become a leader in this industry by prioritizing the best possible care for our seniors, and that means partnering with only the most passionate and hard-working franchisees," said Seniors Helping Seniors® President Namrata Yocom-Jan. "That's exactly what we've found with Jeanine Lewis Canales as a new franchisee Partner, who are well-equipped to provide unparalleled in-home services to those in need throughout Georgia's Mid-South region."
ABOUT SENIORS HELPING SENIORS®:
Seniors Helping Seniors® franchise system was founded by husband-and-wife duo Kiran and Philip Yocom. Kiran, who grew up in India, later worked to advance humanitarian efforts alongside Mother Teresa. After moving to the U.S. in 1995 and marrying her husband Philip, the Yocoms felt called to provide loving care to seniors and to cultivate an exchange of gifts at every generational level. Together, the Yocoms founded Seniors Helping Seniors® in-home services in 1998, opening the brand up to franchising in 2006. With a mission to be the most respected and rewarding home care provider in the U.S., Seniors Helping Seniors® locations stand apart from competitors as the only company that prioritizes hiring active seniors to provide care services to their less-active counterparts. Seniors Helping Seniors® service aligns caregivers and care recipients based on the abilities and needs of both by offering a wide range of care services. Seniors Helping Seniors® network has grown to 400 territories nationwide and over 200 franchise partners in 38 states. For more information on Seniors Helping Seniors® in-home care, visit .
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SOURCE SENIORS HELPING SENIORS
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