The fusion of Sellerant's proven go-to-market strategy, marketing, lead generation, and revenue growth systems expertise with Proclaim's mastery of storytelling unlocks a powerful new demand generation paradigm for B2B startups and SMBs—one that accelerates customer acquisition by combining strategy, systems, and skills with narrative-driven top-of-funnel engagement.
ROUND ROCK, Texas, July 8, 2025 /PRNewswire-PRWeb/ -- Marking a strategic milestone set to transform the B2B marketing and sales landscape, Sellerant, a global leader in startup and SMB growth acceleration services, today announced its acquisition of Proclaim. Proclaim's renowned podcasting services will now be a key element of Sellerant's innovative, award-winning managed growth services, spanning the full spectrum of go-to-market growth strategy, marketing, lead generation, sales enablement, and AI-powered revenue operations technology.
Under the new structure, Proclaim will operate as a Sellerant-owned company, augmenting Sellerant's deep expertise in revenue growth services with Proclaim's podcast production and marketing capabilities. The result is a fully integrated demand-generation engine built to help businesses amplify their message, engage their ideal target audience, and accelerate top-of-funnel performance through high-impact podcast content.
Meet the Founders
Kenan Rappuchi leverages over three decades of B2B go-to-market strategy, marketing, and sales expertise. Having worked with VC-backed tech startups in Silicon Valley since the mid-90s, Kenan has built scalable, high-performing sales and marketing teams. His journey, marked by resilience and a passion for helping startups and small businesses overcome growth challenges, led to the founding of Sellerant in 2007. With a mission to empower organizations facing high risk and market complexities, Kenan's leadership has established Sellerant as a trusted growth ally for startups and small businesses worldwide seeking to accelerate growth.
Ben Wiggins is a passionate storyteller, investor, and founder of Proclaim. With a career rooted in creative content, investment, and business strategy, Ben has dedicated himself to empowering organizations and individuals to share compelling narratives through video and audio. Founded in 2020, Proclaim has established itself as a trusted partner for businesses and educational institutions seeking to amplify their message and connect with their audiences.
Combining Strengths for Unmatched Demand Generation
"The addition of Proclaim to the Sellerant family represents a significant leap forward in our ability to help clients stand out and drive meaningful growth," said Kenan Rappuchi. "Podcasting is more than content—it's a strategic tool for building trust, authority, and lasting relationships. We're excited to bring this powerful channel to our clients and set the new standard for demand generation."
Ben Wiggins added, "Joining forces with Sellerant allows us to amplify the impact of video podcasting on a larger scale. Together, we're creating a demand generation engine that is both innovative and results-oriented, helping businesses connect with their audiences in ways that were previously unimaginable."
The Future of B2B Growth
The acquisition of Proclaim unites Sellerant's proven growth strategies and services with Proclaim's innovative and captivating storytelling expertise. In the era of AI, they're rewriting the playbook—fueling deeper, human-centric audience connection, compelling narratives, and unprecedented demand generation to accelerate revenue growth.
About Sellerant
Sellerant delivers business growth services for B2B startups and SMB's across the globe. Founded in 2007, Sellerant's proprietary 3-pillar methodology combines expert growth strategy, AI-enabled technology, and proven sales and marketing skills to help startup founders and small business leaders launch and scale faster with the least cost and risk.
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Media Contact
Victoria Moreno, Sellerant, 1 512-861-8100, [email protected], sellerant.com
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