Sedano's Supermarkets, one of the largest Hispanic-owned grocery chains in the United States, has partnered with Ideal to transform its weekly ad experience. Sedano's connects with its customers—offering a mobile-first, personalized digital circular and an expanded digital media reach.
MIAMI, July 10, 2025 /PRNewswire-PRWeb/ -- Sedano's Supermarkets, one of the largest Hispanic-owned grocery chains in the United States, has partnered with Ideal to transform its weekly ad experience. This collaboration marks a major shift in how Sedano's connects with its customers—offering a mobile-first, personalized digital circular and an expanded digital media reach.
"With more of our customers on mobile than ever before, it was time to evolve," said Ken Ninomiya, Vice President of E-Commerce at Sedano's Supermarkets. "The Ideal platform turns our weekly ad into a rich, interactive experience—featuring video, animation, and recipes—all fully optimized for mobile and tightly integrated with our e-commerce platform."
A key highlight of the new platform is dynamic Spanish/English translation, ensuring that Sedano's bilingual customer base can engage with relevant content in their preferred language.
Beyond the user experience, the partnership unlocks advanced digital ad distribution, reaching not only Sedano's customers but also competitors' shoppers. Through Ideal's programmatic media network, Sedano's can now deliver targeted campaigns across millions of apps and websites, driving measurable traffic back to stores. Weekly analytics provide store-level insights into shopper engagement, a major upgrade from traditional print circulars.
"This is the beginning of our online capabilities," added Ninomiya. "We're gaining more visibility into campaign performance and shopper behavior —unlocking incredible potential to help our customers further."
"We're thrilled to partner with Sedano's to elevate their digital ad experience and expand their reach," said Adam Zimmerman, Co-Founder of Ideal. "This isn't just about better content—it's about smarter distribution. Our platform drives measurable store traffic, captures valuable data on shopper interaction, and helps Sedano's win more moments of influence with both current and competitive shoppers."
Media Contact
Steve Phillips, Design House, 1 484-433-5792, [email protected], Designhouse.design
Adam Zimmermann, [email protected], 1 216-225-2710, [email protected], designhouse.design
SOURCE Design House
Share this article