A groundbreaking innovation in vagiceutical care, Plum's new Cleansing + Hydrating Mist combines advanced micellar technology with deeply soothing ingredients for relief wherever, whenever.
HOUSTON, March 24, 2025 /PRNewswire-PRWeb/ -- Today, , the pioneering women's health brand committed to clinically proven and effective solutions for vaginal health, announces the launch of its latest innovation: Cleansing + Hydrating Mist. Designed for immediate, on-the-go relief and refreshment from vaginal dryness and discomfort, Cleansing + Hydrating Mist delivers instant hydration through a gentle yet effective micellar mist. It is a companion to Plum's hero product, a topical vaginal .
Until now, women experiencing vaginal dryness were presented with only two options: over-the-counter moisturizers, which often contain irritants like added fragrance that disrupt the vaginal microbiome, or costly hormone treatments that can have unwanted side effects. Plum's Cleansing + Hydrating Mist fills this gap, offering an accessible and effective hormone-free solution for the up to who experience vaginal dryness throughout their lives.
As part of their commitment to clean ingredients that work in sync with the body's natural chemistry, Plum's Cleansing + Hydrating Mist is powered by clinically proven, non-irritating ingredients that mimic the skin's natural moisturizing environment:
- Hyaluronic acid to retain moisture for long-lasting hydration;
- Oat-derived micellar water for a gentle cleanse that doesn't strip the skin's natural lipids;
- Polypore mushroom extract sourced from Finnish forests, this powerful botanical alleviates irritation, redness, and burning sensations, providing an instant cooling and soothing effect;
- Glyceryl glucoside + allantoin, extremolytes known for their anti-inflammatory and cell-repairing properties, supporting skin barrier function and long-term comfort.
The groundbreaking formula is pH-balanced and microbiome-friendly, making it ideal for daily use. It's housed in an eco-friendly bottle fitted with a non-aerosol superfine mist dispenser, which ensures even distribution and maximum absorption.
"With our Cleansing + Hydrating Mist, we're bringing a new level of convenience and innovation to vaginal care," says Lisa Krady, co-founder of Plum Vagiceuticals. "At Plum, we're setting higher standards for intimate care products that deliver clinically-backed results by combining cutting-edge technology, extensive medical expertise, and powerhouse ingredients. Our goal is to provide solutions for the millions of women left behind by decades of underfunding women's health research. Cleansing + Hydrating Mist is a product women can feel good about using, no matter what stage of life they're in."
Cleansing + Hydrating Mist is available nationwide via , and will launch on Amazon in April 2025.
For media inquiries, please reach out to Band of Insiders at [email protected].
About Plum Vagiceuticals
is an innovative vagiceutical care company that creates clinically tested and pharmaceutically- backed solutions for vaginal health.
Plum was founded under the brand incubator by Lisa Krady and Matthew Line to provide accessible solutions grounded in science.
All of Plum's products are developed by a team of leading pharmacists and doctors in Plum's in-house facility and subject to rigorous clinical testing by third parties. This ensures Plum's products meet the highest possible standards for efficacy and safety, so women can find long-term lasting relief from vaginal dryness, whether due to menopause, postpartum hormone changes, or side effects of medical conditions and procedures.
Media Contact
Sam Trovillion, Band of Insiders, 1 3146922120, [email protected],
SOURCE Band of Insiders
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