Haus of K will bring together 100+ TikTok-viral brands across K-beauty, K-music, and K-food under one roof. Haus of K will be open for 3 months from June 13th at Hana House, Brooklyn.
BROOKLYN, New York, June 2, 2026 /PRNewswire-PRWeb/ -- Haus of K, a three month pop-up powered by creator-driven platform , is launching this summer. Opening on June 11th at Hana House, Brooklyn, Haus of K will bring together retail, hospitality, and programming under one roof, offering visitors an immersive entry point into contemporary Korean lifestyle and beauty innovation.
Over the past decade, the "K-wave" has evolved from a niche phenomenon into a dominant global force: the global K-beauty market is projected to surpass $18 billion by 2030, while the U.S. remains one of its fastest-growing markets. As of May 2026, '#kbeauty' has over 10 billion views on TikTok, whilst '#kpop' has over 100 billion.
The pop-up features:
- A Korean retail storefront hosted by K-Beauty Avenue, featuring 100+ popular Korean beauty and wellness brands including Medicube, Anua, VT, and more
- 20 curated brand booths spotlighting emerging and notable Korean beauty and wellness brands, including I'm From, Melixir, Apothe, Ludient, Leps and PURE'AM
- A food & beverage section serving authentic Korean snacks, drinks, and treats, curated to reflect Korean food culture and its connection to the wellness philosophy behind the brands in-space
- Monthly public and ticketed programming: workshops, cultural experiences, panel discussions, and community events open to all covering beauty, wellness, food and beverage and music
In October 2025, Nurilounge opened K-Beauty Boost, a vastly oversubscribed pop-up at The Korean Culture Center in Manhattan, which received over 4,000 guests in a single weekend.
Haus of K runs across an unprecedented three months, each anchored by a distinct cultural theme that shapes the programming, brand spotlights, and events for that period. Every month includes a mix of free public programming, ticketed experiences, and private industry events.
June - Beauty, Wellness & Tech
Korean beauty and wellness is at the core of K Haus. This month is a deep dive into the brands, philosophies, ingredients, and rituals that make K-beauty unlike anything else in the global market. From multi-step routines to innovative formulations, June is about discovery, education, and the kind of innovation-first culture Korea has spent decades perfecting.
July - Music & Artist Performance Month
K-music has been one of the most successful elements of the rise of Korean culture, with the U.S. now the country with the largest number of K-pop listeners globally. This month will feature the artists, the aesthetics, and the communities that exist within the scope of Korean sound and style.
August - Food & Beverage
The kitchen takes centre stage. Expect chef-led experiences, food and beauty crossover programming, and a celebration of the Korean culinary traditions that belong in the same conversation as the country's world-leading beauty culture.
Images of the pop-up are available . Participating brands include , , , , , , , , , , , , , , , , , , and .
About Nurilounge
Nurilounge is the global creator platform and infrastructure company behind K-beauty's US expansion. Through AI-powered creator-brand matching, a growing network of 1,200,000+ creators, 600+ brands, and a venture-backed brand accelerator. Haus of K is the physical expression of this mission: the first time Nurilounge's ecosystem of brands, creators, networks, partnerships, and direct access merges with retail and comes together in a single space.
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SOURCE Nurilounge
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