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Crimson Cup Empowers North Carolina Entrepreneurs with 2025 Coffee Shop Startup Guide and Proven 7 Steps to Success Program


News provided by

Crimson Cup Coffee & Tea

Feb 02, 2025, 08:30 ET

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Serial entrepreneurs Jeff Hogan and Jenn Taylor launched The Vault Coffee and Pour House to bring high-quality coffee to Carolina Beach with support from Crimson Cup Coffee & Tea.
Serial entrepreneurs Jeff Hogan and Jenn Taylor launched The Vault Coffee and Pour House to bring high-quality coffee to Carolina Beach with support from Crimson Cup Coffee & Tea.

Crimson Cup Coffee & Tea has released its updated How to Start a Coffee Shop in North Carolina guide for 2025, equipping entrepreneurs with the tools to build successful businesses. As an award-winning coffee roaster and business consultant, Crimson Cup has helped over 300 entrepreneurs nationwide open and run thriving coffee shops through its proven 7 Steps to Success program.

COLUMBUS, Ohio, Feb. 2, 2025 /PRNewswire-PRWeb/ -- Thinking about in North Carolina? Crimson Cup Coffee & Tea has updated its North Carolina coffee shop startup guide for 2025. It offers step-by-step insights and expert advice to help entrepreneurs turn their coffee shop dreams into thriving businesses in the Tar Heel State.

Since 1991, Crimson Cup has guided over 300 entrepreneurs nationwide in opening independent coffee shops. The company has also earned numerous accolades, including Roast magazine's 2016 Macro Roaster of the Year, for the exceptional quality of its coffee and consulting services.

"Crimson Cup's training showed us just how much goes into making great coffee. Opening The Vault wouldn't have been possible without their guidance and hands-on support." - Jeff Hogan, The Vault Coffee and Pour House

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"North Carolina offers fertile ground for many types of small businesses, and coffee shops are no exception," said Crimson Cup Founder and President Greg Ubert. "With fewer than one coffee shop for every 7,307 residents, there's substantial opportunity to serve North Carolina communities needing local coffee shops."

The company offers essential insights to help entrepreneurs launch and operate coffee businesses through its comprehensive 7 Steps to Success consulting program.

Success Story: The Vault Coffee and Pour House

Long-term customers – including those who now own two or more shops – say they couldn't have done it without Crimson Cup.

Jeff Hogan and Jenn Taylor, seasoned entrepreneurs from Carolina Beach, North Carolina, turned to Crimson Cup when they decided to fill a local gap in the coffee market. With no prior coffee industry experience, they successfully opened The Vault Coffee and Pour House on November 21, 2022, with the help of Crimson Cup's 7 Steps to Success program.

"Crimson Cup's training showed us just how much goes into making great coffee," Jeff said. "Opening The Vault wouldn't have been possible without their guidance and hands-on support."

Before The Vault's opening, the nearest drive-thru coffeehouse was eight miles away, leaving a gap in the local market. Recognizing this opportunity, Jeff and Jenn decided to bring quality coffee closer to home. Their shop now offers a comprehensive menu of hot, iced, and frozen espresso drinks, along with local craft beers on tap and a curated wine selection.

The couple's journey into the coffee business began with a search for a knowledgeable partner. After connecting with Crimson Cup, they explored Greg Ubert's book, Seven Steps to Success: A Common-sense Guide to Succeed in Specialty Coffee, and visited Crimson Cup's Innovation Lab in Columbus, Ohio. The experience solidified their decision to follow the 7 Steps program, which helped them launch a successful shop tailored to their community's needs.

Since its opening, The Vault Coffee and Pour House has become a popular gathering place for locals and Carolina Beach visitors. The combination of quality beverages and a welcoming atmosphere has quickly made it a community favorite.

Updated Guide Empowers North Carolina Entrepreneurs

For 2025, Crimson Cup has updated its How to Start a Coffee Shop in North Carolina guide, part of a series designed to help entrepreneurs in every state achieve their coffee shop dreams.

The company's 7 Steps to Success program is rooted in Ubert's 7 Steps to Success book. This roadmap to success, included in the company's , equips entrepreneurs with practical strategies for launching and managing a successful coffee shop.

"We help entrepreneurs with little or no coffee experience become owners of thriving coffee shops serving their local communities," Ubert said. "From choosing the right location and crafting a business plan to hiring staff and perfecting espresso drinks, our team guides you every step."

Encouraging Future Coffee Shop Owners

Crimson Cup continues to release updated guides tailored to each state. These resources address differences in economic conditions and opportunities and provide helpful links to help entrepreneurs streamline their startup process.

"Although the fundamentals of coffee shop operations remain consistent, state-specific requirements vary widely," Ubert said. "Our mission is to share resources that help simplify the journey for coffee shop entrepreneurs."

Anyone considering starting a coffee shop can contact Crimson Cup's expert startup team at 1-888-800-9224 for personalized guidance.

About Crimson Cup Coffee & Tea

Founded in 1991, is a leader in the specialty coffee industry, recognized for award-winning quality and commitment to sustainability. The company's accolades include multiple Good Food Awards, the 2019 Golden Bean Champion for Small Franchise/Chain Roaster and Roast magazine's 2016 Macro Roaster of the Year.

Through its initiatives, Crimson Cup supports coffee-growing communities with sustainable, mutually beneficial partnerships. Its 7 Steps to Success program empowers entrepreneurs to by providing a detailed template, hands-on training, award-winning coffee and ongoing consulting.

Crimson Cup coffee is served in over 700 independent coffeehouses, grocers, universities, restaurants, and food service locations across 36 states and Bangladesh. The company also operates its own and coffeehouses in Ohio. To learn more, visit .

Media Contact

Cheryl Claypoole, Crimson Cup Coffee & Tea, 614-361-5023, [email protected],

SOURCE Crimson Cup Coffee & Tea

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