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Woman-owned firm has become a leading managed services provider focused on delivering specialized IT channel talent for top technology companies

DALLAS, July 9, 2025 /PRNewswire-PRWeb/ -- , a woman-owned provider of managed services to the IT channel, is proud to announce its 20th anniversary. Headquartered in the Dallas, Texas area and founded in 2005 by Laura Koob, a seasoned channel leader with experience at Cisco and other firms, the company has grown from a niche consulting firm into a respected with a team of more than 100 employees serving leading technology companies across North America.

Koob launched Channel Impact in response to a glaring market gap: the lack of consultants who truly understood the complexities of the IT channel. "In my early career as an IT channel-focused employee at Cisco, we faced ongoing challenges finding outside consulting firms who spoke the language of partnering," Koob recalls. "That's when I saw the opportunity to build something different—a consulting firm built by channel professionals, for channel professionals."

What began as a boutique consulting firm quickly evolved. When the 2008 economic downturn hit, clients turned to Channel Impact not only for strategy, but for staffing. "One client said, 'We just lost half our partner marketing department—can you help?'" says Koob. Channel Impact answered that call, and the company's managed services model was born.

Today, it delivers channel-focused staffing for program strategy, marketing, sales, analytics, event planning and management, and other roles.

More Than 1,100 Managed Services Engagements and 2,700+ Projects Completed

Unlike traditional staffing firms, Channel Impact's professionals are full-time employees with competitive benefits, enabling long-term client engagements and preserving institutional knowledge.

Over the last two decades, Channel Impact has delivered more than 1,100 managed services engagements and successfully completed more than 2,700 projects, demonstrating both the scalability and staying power of its model.

This unique model has earned the company long-standing client relationships, with some team members supporting the same accounts for more than a decade.

Trusted by Leading Technology Brands and Channel Partners

"I have worked with Channel Impact for over 15 years and have seen how they consistently serve as an essential extension of my channel teams as well as many of the other prominent technology companies' teams," said Johnna Bowley, senior channel executive. "I will continue to partner with Channel Impact because they understand my business, work tirelessly to help me meet my objectives and consistently deliver managed services talent solutions with a broad scope of channel expertise."

In recent years, Channel Impact has expanded its services to include partner-specific event management, supporting global conferences and summits for top tech companies. As Koob explains, "Channel events are different. They require a specialized understanding of partner ecosystems, and that's where we thrive."

Channel Impact's success is rooted in its strong company culture. Built as a remote-first organization long before it became the norm, the firm fosters collaboration and belonging through its "Connected Culture" initiative, bringing employees together virtually for regular check-ins, recognition events, and professional support. This approach has helped the company maintain high employee retention and deliver continuity to clients.

With a footprint in the U.S. and Canada, Channel Impact remains privately held and committed to reinvesting in talent and innovation to keep pace with the evolving needs of today's IT channel landscape. "We've always stayed true to our niche," says Koob. "That's why we're still here 20 years later."

About Channel Impact

Channel Impact is a woman-owned managed service provider delivering channel-focused staffing for program strategy, marketing, sales, analytics, and event services to leading technology companies. The company supports a wide range of tech clients, including top firms in networking, cybersecurity, and data storage. Founded in 2005 and headquartered in the Dallas, Texas area, Channel Impact is recognized for its deep channel expertise, long-term client relationships, and commitment to building a connected and empowered workforce. For more information, visit .

Media Contact

Paula Johns, Channel Impact, 1 7605220941, [email protected],  

Samantha Herscher, Channel Impact, 1 (817) 753-4460, [email protected],  

SOURCE Channel Impact