The Move Underscores the Organic Tequila Brand's Commitment to Craftsmanship, Sustainability, and Innovation
LOS ANGELES, July 10, 2025 /PRNewswire-PRWeb/ -- , the creator of award-winning Organic Tequila, is proud to announce its move to a new production home: La Roca (NOM 1646), a state-of-the-art distillery in the heart of Jalisco's most fertile agave-growing region. La Roca was founded by renowned tequila producer Alvaro Montes and the Montes family, who are third-generation agave farmers turned distillers. The transition to La Roca marks a major milestone in Casa Azul's ongoing commitment to craftsmanship, sustainability, and innovation.
Previously crafted at Las Américas (NOM 1480), another Montes family distillery, Casa Azul is upgrading production within the family and will now be produced exclusively at La Roca. The new partnership allows Casa Azul to bring even greater intention and precision to its tequila-making process, enhancing quality and consistency from agave harvest to bottling.
La Roca reflects a thoughtful evolution in Casa Azul's production approach – honoring traditional, time-honored methods while embracing modern techniques and integrating sustainability-focused upgrades. Traditional ovens remain central to the agave roasting process, but are now enhanced with stainless steel bases to improve heat efficiency and precision. The water used in production is sourced from a deep volcanic spring 250 meters beneath Amatitán Mountain, naturally filtered through volcanic rock to enhance the spirit's pure, agave-forward flavor.
"Partnering with the Montes family and producing at La Roca is a major step forward for Casa Azul, and we're thrilled to continue delivering the finest organic tequila to our consumers with the Montes family," said Jorge Llauro, Chief Marketing Officer of Casa Azul. "This new facility enables us to craft tequila with unparalleled quality and consistency, while staying true to the values we've always stood for since we began with Las Américas – integrity, transparency, and craftsmanship in every bottle."
"Casa Azul shares our family's passion for tequila, and we're proud to deepen our relationship through this growing partnership at La Roca," said Alvaro Montes, founder of La Roca. "This next chapter allows us to take even greater pride in every bottle we produce. We look forward to crafting exceptional tequila together for years to come."
Production at La Roca is underway, with Casa Azul's first tequila from the new facility set to reach the market beginning this summer.
To learn more, visit Find Casa Azul on , , , and .
About CASA AZUL®
Created by serial entrepreneurs in the beverage industry who have consistently delivered delicious products, Casa Azul Orgánico is bringing that ethos to spirits and disrupting the Tequila market. Casa Azul Orgánico focuses on providing the highest quality, most authentic, and flavor-forward ingredients in the growing Tequila space. Casa Azul Orgánico Tequila is a plant-first Tequila that showcases the real, vibrant character of agave. The Tequila line's three offerings include: Casa Azul Orgánico Tequila Blanco, Casa Azul Orgánico Tequila Reposado, and Casa Azul Orgánico Tequila Añejo, which feature rich agave flavor and an exceptionally smooth finish. To learn more, visit
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SOURCE CASA AZUL
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