Longtime apparel and footwear executive becomes Vice President of Sales and Marketing at global leader in cooling performance fabric that delivers superior comfort.
ATLANTA, June 6, 2025 /PRNewswire-PRWeb/ -- Veteran apparel and footwear sales and marketing executive David Ludd has joined ²ú°ù°ù°ù° as Vice President of Sales and Marketing as the global leader in cooling performance fabric begins its second decade of growth and success with iconic global brand partners.
Ludd has more than three decades of experience in apparel sales and marketing, and was most recently Chief Global Sales and Marketing Officer at Coolcore. He previously held senior leadership roles at Converse, MBT, Timberland, Nike, and Levi Strauss & Co.
Since joining ²ú°ù°ù°ù° last year, Ludd has brought innovative ²ú°ù°ù°ù° cooling technology to new customers in categories such as medical apparel and police and military body armor while also driving global expansion to the Middle East with partnerships including Saudia Airlines and Landor.
"We're thrilled to have David join ²ú°ù°ù°ù° and demonstrate the depth and breadth of our vast library of ²ú°ù°ù°ù° performance cooling fabrics to meet the needs of our global customer base and deliver ultimate comfort to consumers," said Christopher Heyn, Executive Chairman of the Board of Directors at ²ú°ù°ù°ù°. "David's top caliber expertise, industry knowledge, retail and merchandising vision, and trusted relationships are an asset to the entire ²ú°ù°ù°ù° team."
"It is an honor and pleasure to join the recognized industry leader in cooling fabric. We are just getting started on global growth and expansion as we provide superior technology that elevates the products of leading brands," said Ludd.
Since ²ú°ù°ù°ù° began in 2014, the company has brought patented cooling performance technology to elevate and enhance the fabrics we wear and touch in our everyday lives including activewear, casual apparel, undergarments, bedding, workwear and uniforms, safety gear, medical compression sleeves, and a wide range of other items.
²ú°ù°ù°ù° combines natural cooling minerals, active wicking, and rapid drying to create a "Triple Chill Effect" that instantly and continuously draws heat and moisture away from the skin. ²ú°ù°ù°ù° technology is permanently embedded in the structure of the yarn so it lasts the life of the garment and won't fade or wash out over time, and it provides superior UPF 50+ sun protection.
²ú°ù°ù°ù° is available in yarn and a wide variety of woven or knitted fabrics in polyester, nylon, cotton, wool, and numerous natural or synthetic blends. ²ú°ù°ù°ù° offers a library of hundreds of fabrics, and also works with brands and mill partners to create custom fabrics and yarns that meet their exact specifications.
Contact for ²ú°ù°ù°ù°:
Mary Jane Credeur | The Credeur Group | 404 317 2718 | [email protected]
About ²ú°ù°ù°ù°
²ú°ù°ù°ù° was founded in 2014 with a vision of developing innovative cooling performance fabric technology that could revolutionize the fabrics we wear and touch in our everyday lives. ²ú°ù°ù°ù°'s patented process combines natural cooling minerals, active wicking and rapid drying to create a "Triple Chill Effect"â„¢ that instantly and continuously draws heat and moisture away from the skin. Every ²ú°ù°ù°ù° fabric is independently lab tested and proven to keep you cooler. ²ú°ù°ù°ù° is privately held and headquartered in Atlanta. Learn more at .
Media Contact
²ú°ù°ù°ù° Marketing, ²ú°ù°ù°ù°, 1 7314342777, [email protected],
SOURCE ²ú°ù°ù°ù°
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